How many of your ideas fail to resonate with a…
- customer
- investor
- stakeholder
…simply by virtue of how the words came out, rather than the merits of the idea itself?
How many ideas fail to gain traction because of the way the idea was expressed?
The GTM Canvas helps you surface talking points for how you articulate an idea.
These talking points equip you to advocate (and more importantly, get feedback on) your idea with others. The more people you speak with, the more feedback you receive, which helps you iterate to a stronger pitch.
If your idea is not creating value for someone, it is probably not a good idea.
