May 2023 Update: RIP Silicon Valley Bank. My heart goes out to my SVB colleagues. Weird fact: the bank collapsed due to a bank run spurred by the spouse of someone who participated in my Minimum Viable Video course (!).
Can a group of bankers learn video?
Well, this is a trick question. Silicon Valley Bank is not your average bank. The bank has built their brand around the “innovation economy” and their primary customer is startups. So they were already a forward-looking bunch.
We spent two weeks running an internal version of Minimum Viable Video with sales, sales enablement, and market insights teams there.
It was a joy to work with an organization that “gets it”.
They understand that learning video is more than influencers and Youtubers. At the team level, learning video is how teams scale their ideas inside and outside the org. At the individual level, it’s the medium to build, sustain, and increase opportunities in a professional life.
The participants created dozens of videos around topics such as women’s health tech, ultramarathons, venture-backed startups, and econometrics.
These videos formed the core of what we call a microseries—a short sequence of videos readymade for Linkedin and the perfect “building blocks” for learning video.
We covered production, i.e. the art of setting up your audio, lighting, and backgrounds.
We covered the upsides of creating a body of work and how distributing your stories in the right format creates an education-based approach to opportunity creation:
We covered a lot of material:
But that’s not why the engagement was such a success.
It was a success because we stayed true to the MVV mantra:
The sessions always move beyond theory and pie-in-the-sky strategizing directly into the practice of video creation.
(Technically, it’s a little more complicated than “Make More Videos.” Rapid feedback, quick iteration, overcoming perfectionism, and defeating imposter syndrome are core pillars. But the north star to all of these elements is still make more videos.)
We’re already planning on an expanded version for more SVBers in 2023.
Comments
13 responses to “Minimum Viable Video at Silicon Valley Bank”
canadien le moins cher kamagra
puis-je obtenir kamagra sans ordonnance
ordering enclomiphene australia suppliers
order enclomiphene canada generic
buy cheap androxal generic pricing
buying androxal cheap where
discount dutasteride uk online pharmacy
buy dutasteride cost per tablet
buy flexeril cyclobenzaprine cheap wholesale
discount flexeril cyclobenzaprine generic no prescription
purchase gabapentin purchase to canada
buy gabapentin generic sale
fildena no doctors consult
next day fildena
discount itraconazole purchase uk
how to buy itraconazole real price
lowest cost generic staxyn
ordering staxyn purchase generic
get avodart cost australia
buying avodart cheap prescription
get xifaxan cheap generic uk
how to buy xifaxan cheap sale
ordering rifaximin generic usa
cheap rifaximin price south africa
generický kanadský kamagra co bez lékařského předpisu
kamagra nízká cena